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Hi, I’m Seema –
a product designer & strategic thinker creating intentional and meaningful experiences·
CASE STUDIES
Building, governing, and scaling a living design system as a product. Defining an implementation strategy for retroactive design system adoption to unify a suite of products with disparate visual languages & user experiences.
ROLE: PRODUCT DESIGN LEAD
Transforming the 1:1 coaching experience of a learning & development platform into a personalized, contextual, and goal-oriented user experience to improve learner engagement.
ROLE: PRODUCT DESIGN LEAD
PERSONAL PROJECTS
A project I began as a student at Parsons School of Design & came back to 10 years later. An ongoing exploration into how we store, recollect, and translate memories through objects, real & imagined spaces, symbolic language, and sensory perception & processing.
RESEARCH + DESIGN EXPERIMENTATION
Concepts for mini-games inspired by childhood games I used to play on paper & vintage arcade games.
INTERFACE + INTERACTION DESIGN
WRITING
Designing a framework for creative burnout recovery through recognizing cosmic affordances: intuitively deduced cues that lead to desired outcomes.